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What is Home Staging®?
When you get ready to place your home on the market for sale it becomes a product.
Similar to a product on the shelf at your local store, the product has features and
benefits as well as pluses and minuses, and competition. To compete with the
competition in the marketplace you must be priced right and look better than the
other products. Your home is no different. It is one of many homes for sale and
you must present it to buyers in the best possible light. Home staging® is a proven
technique used in preparing a home to sell fast by enhancing its best features and
making it attractive to a majority of buyers.
Why Should You Stage Your Property?
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Research shows that staged homes often sell for considerably more money in
substantially less time than non-staged homes.
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People buy by comparison and staged homes show better than those that aren't staged.
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Staged homes are recognized as properties ready to sell and are more likely to be shown.
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90% of buyers don't have the imagination to see past your clutter and/or unstylish
furnishings. Nor do they have the ability to see how they'd place their furniture in a
vacant home (especially those with open concept floor plans).
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95% of buyers buy on emotion. Make it "love at first sight".
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The investment in staging your home is bound to be far less than your first price reduction
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Prospective buyers make a decision on your home within the first few minutes of walking through
the front door. Staging creates a series of good first impressions that will make potential
buyers linger and want to move in not on!
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In photos or virtual tours, most homes look cluttered, small and unattractive. Staged homes
show better in person, in print and online.
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Buyers view staged homes as having been well maintained and taken care of by their owners.
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10. Appraisers are more likely to appraise staged homes at their full value.
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Adding furnishings to a vacant home can make rooms look larger - especially if they are small.
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Adding the right furnishings and accessories can help a home with little architectural appeal
feel more stylish and updated.
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Staging a vacant home helps soften echoes and adds a cozy feeling to an otherwise empty space.
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Staging a home that hasn't been entirely remodeled will help minimize the outdated areas and
maximize areas that are up to date.
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For homes in cities near the coast, utilizing the right accessories and artwork can help remind
potential buyers of the proximity of the property to the beach.
What is an Accredited Staging® Professional™?
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An Accredited Staging® Professional™ (ASP) is a dedicated professional who has studied
and learned the proven and powerful techniques of Staging® homes.
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An Accredited Staging® Professional™ (ASP) has successfully completed a detailed ASP
course and passed a required thorough examination on preparing homes for sale.
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An Accredited Staging® Professional™ (ASP) is committed to principles and practices of
marketing properties as Staged® Homes.
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The ASP Certification is the ONLY nationally recognized certification for Home Staging.
How Much Do Your Services Cost?
It is difficult to answer this question without first seeing your property. That is why we
offer free estimates. Cost will vary depending on type and style of furniture, accessories
and accent pieces that need to be rented. In addition, a smaller home will often take less
time and fewer professionals to stage than a larger home depending on condition. There are
many variables. We will email or contact you with an estimate after viewing your property.
In order to cut down on your costs, we can also recommend items that you can take care of
before we arrive to transform your home.
Do You Also Offer Decorating Services?
Yes! We can do much the same thing we do when staging a home to sell whether or not you
are planning on selling your property. Because we have an extensive inventory of items to
"try out" in your home, we can simply come over and transform your home entirely or room
by room. You can choose the art, accents and accessories you wish to purchase and we can
take away anything you are not fond of. Or, we can also shop for you at local stores or
through our design sources for specific furnishings and accessories to suit your style.
We will also recommend colors and coordinate painters or other trades as desired. Often
a one-room transformation can take as little as one day.
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