|
Click on the downloadable documents below and bring them to your next listing presentation:
Why Should You Recommend Staging to Your Clients?
The Cost of Leaving a House Vacant...
The "price" of leaving a home vacant can be a lower selling price or a longer
time on the market. Homes that show well are the ones that generate the most
market interest from qualified buyers. You want your seller's home to make an
emotional connection with the buyers - vacant or cluttered homes rarely
accomplish this goal.
Most Buyers Can't Envision What They Can't See
There are a select few buyers that can see the possibilities that your seller's
house has to offer, but do you want to limit your listing to such a small group
of potential buyers? Especially in such a competitive market place?
A Well-Furnished Home Is An Effective Marketing Tool
There's a reason that home builders often invest an incremental 10-20% of the
home's price on furnishing and decorating their models.
When Homes Are Vacant, Every Flaw is Apparent
Normal wear and tear is much more evident when there is nothing else to look at.
Featureless or oddly-shaped rooms can look "difficult" or "boring" when they are
not furnished. It is difficult to visualize how a space can be used when it
is empty. Adding or keeping some furniture in the home can make it feel warm
and inviting.
Empty Home - Desperate Seller?
A vacant home can give sellers a distinct disadvantage when negotiating a sale.
Some buyers may think that because the sellers have already relocated, they must
be desperate to sell and will often submit a much lower price.
How do you distinguish yourself from the other realtors?
Make a free "Home Staging Consultation" part of your marketing package
For a flat rate a Staged Right! Staging Consultant will tour your client's home
and give them a written Home Staging Report. The report will detail room-by-room
recommendations of all of the things the homeowner should do in order to get their
property in top selling condition.
Once the report is delivered to the homeowner, they can choose to do some of the
work, all of it, or have a Staged Right! professional take care of the entire project.
See our list of "Services"
It is a win/win situation all the way around. You're client will be impressed
with you as a Realtor for providing this complimentary professional service to
them, you will be pleased because you know that if your client's home shows well
it will sell faster and for top dollar!
The small up front investment in providing your client with a free Staging
Consultation will help you secure your listing as well as earn you more in
commission with a higher sale price and a shorter marketing cycle.
|
